GSP History Museum
2021
I began work on the GSP Airport History Museum in the summer of 2021. Our organization wanted to utilize vacant space in the terminal to build a museum, but the quotes they got from contractors prior to my arrival at GSP came in way above what they were looking for. I offered to put together a design for review and they loved it. So I began designing and curating the entire space. With nothing but photo albums to go from, I pieced together a timeline and story and transformed the blank walls into an immersive journey through the airport's 60 year history. This project remains one of my most challenging and rewarding projects in my career, taking over 300 hours of work. museum won several design awards.
Carolina Core MLS Next Pro Sponsorship Deck
2024
I was asked to create the sponsorship deck for the Carolina Core, which is a soccer team in the MLS Next Pro league. With no colors or branding in place yet, this project was particularly challenging to create from scratch. Their first season was still well-over a year away so I had to come up with something that presented professionally to all potential sponsors, capturing the team's vision and authenticity in an engaging way. The result was a great sponsorship deck which has helped fuel a huge upswing in sponsorship deals for the team as the begin their inaugural season in 2024.
Breeze Airways Marketing Campaign
2024
GSP recruited a new airline, Breeze Airways, to begin service in May 2024. To promote the new airline, I put together a comprehensive marketing plan to get the word out about the new airline and the nonstop service to five destinations. We utilized programmatic display ads, social, OOH, connected television (CTV), OTT, radio, podcast, newsletter and local sponsorships in an effort to introduce the brand to the area, educate the public about where they fly and why you should fly on Breeze over other airlines. For creative, I focused on strong, colorful visuals of the destinations to capture people's attention.
GSP Onsite Graphics
Ongoing
As graphic design for GSP International Airport, I handle the design needs across all departments and ensure that our branding is used in all the appropriate areas and is up to our brand standards. I've put together a multitude of different collateral for the airport, including:
SEG Fabric Graphics and Backlit Graphics
Maps
Flyers
Proposals
Social Media Graphics
Promotional Cards
Signage
